“It was such an amazing experience working with you for the time it took to get me to the stage. You taught me a lot about training not just for bodybuilding but for overall health and well being. The journey was rough and exhausting to get to the stage, but I never felt like my health was in jeopardy during prep. I felt healthy and functional even during the harder days. I’ll definitely recommend you to anyone who wants to find someone who knows what they are doing for contest prep, and once I decide to step back on stage I’ll contact you for sure because you were awesome.”

“I have been working with William for over a year now. I came to him after deciding to do my third show and I was in need of a new coach. Throughout the months of prep, from slow bulking to a fairly easy cutting phase (since we had roughly 18 weeks to cut), William was able to get me show-ready and had me looking at my best on stage thus far. While I ultimately came up short, I wouldn’t have done what I did without his help. His training methods and nutrition recommendations work and I continue to utilize the tools William has taught me in my off-season, as well as with other clients that I work with. He truly cares for his clients and makes sure that you not only look your best, but also teaches you why he recommends what he does. Not only have I grown and made progress physically, I mentally am in a better place as well. If you are in need of a coach, 10/10 I would recommend William.”

“Before working with Will, I was a very strict “clean eater”. I was prepping for my first professional bodybuilding show using my old meal plan that my previous coach had given me for my first competition. I was flying solo hoping that I would be ready in time. With just six weeks left, I was lucky enough to have a friend recommend Will. Even with such short notice and very little time left to prep me for the stage he took me on. He was able to completely change my outlook on show prep, dieting, and the sport of bodybuilding as a whole in a matter of six weeks. Because of Will, I brought my best package yet to the stage and I was able to do it without being completely miserable in my prep. With his guidance I was able to learn to manage my food correctly, track my macros, and most importantly, maintain a positive relationship with food and avoid the traditional binge after my show. Thanks Will, for showing me the way, and providing the guidance I need for being the best I can be.”

“Working with will has been an absolute pleasure. He is a book of knowledge and is highly educated around how to transform the human body. When I first started working with Will, I was in a plateau of not being able to put on the muscle mass I was looking for. Within a few weeks of working with Will, I was amazed by the progress I had already made in such a short amount of time. While working together, we worked on increasing my maintenance calories, which allowed me to maintain my body fat % and increase my learn muscle mass. Will continuously educated myself on the reasons for all of his decisions and I am so grateful for our time together.”

“Whether you’re looking to compete in a bikini/figure competition or just want to look good and feel great for yourself and your kids, I highly recommend working with William and utilizing the strategies of flexible dieting.

The Fitness Industry is not where it should be when it comes to resources for women- especially busy moms. I’ve heard horror stories of women who want to compete and are given diets of nothing but chicken and broccoli, combined with hours upon hours of cardio. Don’t do it! There is a better way.

If you want to learn how to reach your goals, you need a healthy and balanced nutritional approach. And as busy moms, sometimes it’s nice to have one less thing to think about- that’s where William comes in. Get the energy you need to keep up with your kids while having a nutrition plan that will leave you feeling confident on stage (or in life!).”

“I literally just started competing last year. I did three competitions and was awarded my pro card at my 3rd show. For a rookie in the game, that is a very quick and rare climb to professional status. I was able to achieve this because of my drive and self motivation. I’m not afraid of hard work and sacrifices, and that is exactly what it took last year to get me through all three of those shows.

The preparations for those shows were excruciating and annoying, not because of the exercise portion-the workouts are the fun part. But because of the nutrition portion where I basically was confined to eating chicken, fish, beef, broccoli, every single day, 6x a day. I dreaded eating, which meant 6x per day I was basically depressed and disgusted. It was to the point that I had even contemplated if competing was really worth this misery.

Fortunately, I decided to try something different and reached out to William who introduced me to the world of flexible dieting. Lets just say I have never enjoyed prepping for a show as much as I have with this style of training! I enjoy having the option to still eat foods that I like, as long as I’m following macro guidelines and giving it my all in my workouts. As you can see, I was able to achieve results without having to completely compromise my desire for tasty foods. I’m a firm believer in doing what you love and love what you do. However I was quickly beginning to lose my love for this sport when I was restricted to a diet that had me choking down baked fish for breakfast, and then a binge session once every 3 weeks, better known as the infamous “cheatmeal.” But working with William has made me look at contest prepping in a brand new light and has help me to realize that dieting for a show does not have to feel like you’re serving a prison sentence. You should still have some freedom!”

“Will has helped me achieve my goals in a healthful and sustainable way. I would refer him to anyone. Why? He is extremely knowledgeable, responsive, compassionate, professional, encouraging and honest.

“Hello, my name is Karina and I’m a former low carber and cardio junkie.”

My journey : I’ve been a fitness fanatic my whole adult life. I’ve taught group exercise classes for 10 years, was previously a personal trainer and a distance runner. I’ve ran 11 full marathons, over 40 half marathons and countless shorter distance races. Along the way, about 5 years ago, I completed a Figure and Fitness Model Competition. I worked with a coach who had me on a restrictive meal plan, cardio 5 days+ a week and a typical peak week depletion and dehydration protocol. After the show, due to all the restrictions, I experienced a traumatic post show rebound where I gained significant weight and was miserable. After yo-yo dieting for some time and dealing with binge eating I worked through this and lost the weight while eating low carb and exercising A LOT. I said I would never compete again due to the horrible post-competition experience. Also, all these ups and downs and excessive exercise really damaged my metabolism.

Fast forward to July 2015 when I started to get the itch to try competing again. However, I wanted to take a flexible dieting approach. I’ve known Will for many years and reached out to him for guidance. I expressed my concerns and he assured me we would be implementing a lifestyle approach versus a 12 week crash diet show plan. So, with Will’s coaching I successfully completed a Bikini Competition in December 2015 and took home a 4th and 5th place finish in two competitive divisions. This was with no crazy peak week “tricks” like water and sodium manipulation and minimal cardio throughout training.

The best part? 3 months post show and I am THE SAME WEIGHT as my show weight!
Will’s methodical approach of decreasing my cardio, increasing my carbs, increasing my overall caloric intake slowly has helped me get to the point I’m doing almost zero cardio and my metabolism is now restored. The plan is to do another show in May or June 2016 and I have total confidence Will’s coaching will help me have another great experience. Will has helped me change my life and I am extremely grateful and proud to call him my coach.”

“Coach Will was my coach for my very first bikini competition and I couldn’t have been any more grateful for his guidance. He guided me through my whole prep journey teaching me and answering all my questions and/or concerns as I was going through the prep process. He provided me with my training as well as weekly updates and macros based on my physique, energy and performance. The one thing about working with Will that I appreciated so much was his ability to not only tell me what my next step was but explain why and he took his time to actually teach me. I was constantly learning something new not only about my own body but just health in general. I went from barley intaking 100g of carbs sitting at 125lbs before working with him to intaking 200g of carbs now at 120lbs with much more energy, I’m less fatigue, less headaches, and overall better performance in the gym! He always put my health as a priority and implemented strategies to make sure the prep wasn’t detrimental to my overall health. From carb cycling to diet breaks he makes sure to guide you to your goal with the intention to keep you as healthy as possible at the same time. Can’t wait to continue my journey with him.”