We Create Educated Dieters

Global Weight Loss, Competition Prep, Metabolic Recovery, and Female Health Coaching Services

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Our mission

To create a community where there is a better understanding and awareness of evidence based nutritional concepts and how to apply those to our wide variety of clientele. By leading through example and helping countless clients all over the world we will create impact and results by striving to optimize client compliance with education and communication.

Here’s What we offer:

Competition Preparation

Weight Loss Coaching

Female Metabolic Recovery

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1000+ Satisfied Customers since 2010

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Brooks Robinson

Natural Bodybuilder

“It was such an amazing experience working with you for the time it took to get me to the stage. You taught me a lot about training not just for bodybuilding but for overall health and well being. The journey was rough and exhausting to get to the stage, but I never felt like my health was in jeopardy during prep. I felt healthy and functional even during the harder days. I’ll definitely recommend you to anyone who wants to find someone who knows what they are doing for contest prep, and once I decide to step back on stage I’ll contact you for sure because you were awesome.”

Scott Turza

“I have been working with William for over a year now. I came to him after deciding to do my third show and I was in need of a new coach. Throughout the months of prep, from slow bulking to a fairly easy cutting phase (since we had roughly 18 weeks to cut), William was able to get me show-ready and had me looking at my best on stage thus far. While I ultimately came up short, I wouldn’t have done what I did without his help. His training methods and nutrition recommendations work and I continue to utilize the tools William has taught me in my off-season, as well as with other clients that I work with. He truly cares for his clients and makes sure that you not only look your best, but also teaches you why he recommends what he does. Not only have I grown and made progress physically, I mentally am in a better place as well. If you are in need of a coach, 10/10 I would recommend William.”

Nick Joy

NGA Pro Natural Bodybuilder

“Before working with Will, I was a very strict “clean eater”. I was prepping for my first professional bodybuilding show using my old meal plan that my previous coach had given me for my first competition. I was flying solo hoping that I would be ready in time. With just six weeks left, I was lucky enough to have a friend recommend Will. Even with such short notice and very little time left to prep me for the stage he took me on. He was able to completely change my outlook on show prep, dieting, and the sport of bodybuilding as a whole in a matter of six weeks. Because of Will, I brought my best package yet to the stage and I was able to do it without being completely miserable in my prep. With his guidance I was able to learn to manage my food correctly, track my macros, and most importantly, maintain a positive relationship with food and avoid the traditional binge after my show. Thanks Will, for showing me the way, and providing the guidance I need for being the best I can be.”

Olivia Ostrom

“Working with will has been an absolute pleasure. He is a book of knowledge and is highly educated around how to transform the human body. When I first started working with Will, I was in a plateau of not being able to put on the muscle mass I was looking for. Within a few weeks of working with Will, I was amazed by the progress I had already made in such a short amount of time. While working together, we worked on increasing my maintenance calories, which allowed me to maintain my body fat % and increase my learn muscle mass. Will continuously educated myself on the reasons for all of his decisions and I am so grateful for our time together.”

Kate Horney

“Whether you’re looking to compete in a bikini/figure competition or just want to look good and feel great for yourself and your kids, I highly recommend working with William and utilizing the strategies of flexible dieting.

If you want to learn how to reach your goals, you need a healthy and balanced nutritional approach. And as busy moms, sometimes it’s nice to have one less thing to think about- that’s where William comes in. Get the energy you need to keep up with your kids while having a nutrition plan that will leave you feeling confident on stage (or in life!).”

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Karina Gardano

NPC CHAMPION, TRAINER

“Will has helped me achieve my goals in a healthful and sustainable way. I would refer him to anyone. Why? He is extremely knowledgeable, responsive, compassionate, professional, encouraging and honest.

Will’s methodical approach of decreasing my cardio, increasing my carbs, increasing my overall caloric intake slowly has helped me get to the point I’m doing almost zero cardio and my metabolism is now restored. The plan is to do another show in May or June 2016 and I have total confidence Will’s coaching will help me have another great experience. Will has helped me change my life and I am extremely grateful and proud to call him my coach.”

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Altara Warren

3X PRO NATURAL FIGURE CHAMPION

“I literally just started competing last year. I did three competitions and was awarded my pro card at my 3rd show. For a rookie in the game, that is a very quick and rare climb to professional status. I was able to achieve this because of my drive and self motivation.

Fortunately, I decided to try something different and reached out to William who introduced me to the world of flexible dieting. Lets just say I have never enjoyed prepping for a show as much as I have with this style of training! Working with William has made me look at contest prepping in a brand new light and has help me to realize that dieting for a show does not have to feel like you’re serving a prison sentence. You should still have some freedom!”

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Bianca Jasmine

“Coach Will was my coach for my very first bikini competition and I couldn’t have been any more grateful for his guidance. He guided me through my whole prep journey teaching me and answering all my questions and/or concerns as I was going through the prep process. He provided me with my training as well as weekly updates and macros based on my physique, energy and performance. The one thing about working with Will that I appreciated so much was his ability to not only tell me what my next step was but explain why and he took his time to actually teach me. I was constantly learning something new not only about my own body but just health in general. I went from barley intaking 100g of carbs sitting at 125lbs before working with him to intaking 200g of carbs now at 120lbs with much more energy, I’m less fatigue, less headaches, and overall better performance in the gym! He always put my health as a priority and implemented strategies to make sure the prep wasn’t detrimental to my overall health. From carb cycling to diet breaks he makes sure to guide you to your goal with the intention to keep you as healthy as possible at the same time. Can’t wait to continue my journey with him.”

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